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Primer for All Projects

  • Oil-base performance in an advanced water-base formula
  • Primer for all projects
  • Sticks to all surfaces – interior and exterior
  • Blocks all stains, including water stains
  • Low-VOC, low odor formula
  • LEED compliant
  • Zinsser Smart Prime is an interior/exterior primer that offers the performance of an oil-base primer in an advanced water-base formula.

    Developed for professional and commercial applications, Smart Prime combines dependable stain blocking power with fast-dry convenience, exceptional flow and leveling and outstanding adhesion to glossy surfaces.

    It is formulated with a proprietary resin system that resists rewetting to block stains from water and other water-soluble stains like an oil-base primer. Smart Prime seals all oil-soluble stains like grease, crayon, tar and asphalt, so projects can be completed with just one primer.

    Smart Prime sticks to all surfaces – even dense, glossy surfaces like enamel paints and varnishes, paneling, laminates or ceramic tile – without sanding or deglossing. It is ideal for use on bare or painted surfaces like drywall, aluminum, vinyl, steel, galvanized metal and PVC.

    Smart Prime seals porous surfaces like cured plaster, concrete, stucco and masonry and binds chalky siding. It also blocks tannin bleed, so it’s great for priming cedar, Redwood and other new wood.

    LEED compliant Smart Prime offers fast dry time, exterior flexibility and soap and water clean up in a low odor, low VOC formula. Smart Prime is available in a 100% recycled plastic can that is 100% recyclable.




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